The graphic will be vector based with bitmapped images placed when needed

Here are some creative examples for inspiration.

1. 1-roadmap.jpg – Shows the best representation of the look and feel I want.
2. 2-roadmap-stretched.jpg – Shows the dimensions I want
3. 3-rough-mock.jpg – Shows the rough route the road should take and basic placements of graphics and text
4. 4-country-side.jpg – Shows another idea of treatment potential – NOTE undulating roads, houses, trees, birds etc.

The illustrate the treatment I desire. The information should present the concept of the journey from the beginning of the process to the end. It should be a cartoon drawing of a roadmap leading from the bottom of the canvas to the top.

The size of the image is will be 612 px by 1584 pox –which is 2 8.5×11 sheets stacked on top of each other. It will be vector so it can scale up, and if bitmap images are used they should be very high resolution. The viewer of the document will want to ZOOM in to read some details, but most details like the major points below should be easily readable at 100%. (a printed version may omit these very fine details if necessary).

There are more detailed notes of graphic suggestions at the bottom of this document.

The process we are communicating is called TheMasterCleanse.

There are 7 major sections of the Information, and therefore 7 major sections to the road graphic. Below is the list of the sections, and descriptions of those sections graphic concepts follow.

Information Outline

1. What Is The Master Cleanse
   • Researching The Master Cleanse
   • Is The Master Cleanse Right for You?
   • What Type of Master Cleanser are You?
2. Before The Master Cleanse
   • Know What You Want to Accomplish
   • Understand What to Expect
   • Choosing a Time to Start The Master Cleanse
   • Preparation for The Master Cleanse
3. Starting The Master Cleanse
   • Gather Your Master Cleanse Kit
   • Ease-In Day 1 – Living Food Diet
   • Ease-In Day 2 – Juicing, Blending, Soups and Broths
   • Ease-In Day 3 – Orange Juice
4. The Lemonade Diet
   • The Salt Water Flush
   • The Lemonade Recipe and Directions
   • Nightly Herbal Laxatives
   • Lemonade Diet Daily Routine
5. Lemonade Diet Day-By-Day
   • Day 1 – The Bandwagon
   • Day 2 – Go Hard or Go Home
   • Day 3 – Healing Crisis
   • Day 4 – Healing Events
   • Day 5 – Humpday
   • Day 6 – The Corner
   • Day 7 – The Wall
   • Day 8 – The Home Stretch
   • Day 6 – The Cleansers High
   • Day 10 – The End?
6. Stopping The Master Cleanse
   • Ease-Out Day 1 – Orange Juice
   • Ease-Out Day 2 – Juicing, Blending, Soups, Brot
   • Ease-Out Day 3 – Living Food Diet
7. After The Master Cleanse
   • Day 1 – Bingeing Mentality
   • Week 1 – Avoiding The Retox Diet
   • Month 1 – Developing Long Term Eating Habits
   • Year 1 – Cleanse Cycles
   • Go-Forward Lifestyle Choices

Section Instructions

1. What Is The Master Cleanse
   • The entrance to the roadmap. This road is very wide
2. Before The Master Cleanse
   • Just another section of the winding road leading up to the Lemonade Loop
3. Starting The Master Cleanse
   • Just another section of the winding road leading up to the Lemonade Loop
4. The Lemonade Diet
   • This is a daily routine so it is illustrated as a cycle or round-about or cull-de-sac.
5. Lemonade Diet Day-By-Day
   • There are 10 days in the cleanse. Each day people quit and take the “OFF-RAMP” road (the cross road that the road section goes over on a clover-leaf style overpass.
   • Days 2,3,4 and 7 are mostly likely to quit so those are direct routes off.
   • If room permits, we can have lanes for each day to exit one way or another.
6. Stopping The Master Cleanse
   • A hard right turn with a stop sign illustration
7. After The Master Cleanse
   • A longer road heading off into the distance, the horizon with blue skies and clouds beyond.

Other Graphic Notes:

The following are ideas for graphics to use. You can certainly get creative and ad others if you like.

We can have 2 characters. 1 Male, 1 Female at different locations on the road. At a house, in a car, on a property, wherever…

1. I want Each Section headlined, with each sections BULLETS placed somewhere appropriately on the graphic near the road section as labels
2. I may add more descriptions to sections where room permits. I will decide this after 1st compositions are done.
3. The sample background image is obviously stretched out, but it shows the size and the basic idea.
4. I want to use houses, buildings, bridges, balloons, birds, trees and other graphics to represent the concepts in certain KEY Points of the information Some of These Graphics include:
5. Master Cleanse Branding
   • Logo placed well
6. Iconography
   • Stop Sign – @Stopping the Master Cleanse
   • Slow Down – Yield Signs  @Before the Master Cleanse
   • Brick Wall – Day 7 – @The Wall.
   • Bandwagon – @Day 1
   • Drinking tea and Lemonade – @The Lemonade Diet
   • Bathrooms – @ Salt Water FlushPerson on a toilet with newspaper (mostly newspaper and feet at the bottom, head sticking up.
   • Exercise and Energy – @Daily Routine
   • Master Cleanse Kit – Ingredients – @Gathering you master cleanse kit
   • Searching Spot Light – @Researching
   • Google Logo – @Researching
   • Question Sign? @Beginning, what is the Master Cleanse

Conclusion

This is obviously already conceived, but it can go many directions depending on your vision and skill level.

I am looking for some quality work that will set a standard for other INFOGRAPHIC ROADMAPS for other Information products I have. I will essentially duplicate the concept, and swap out certain images, and adjust the road appropriately to the content outline.

Application and Award Schedule

Please apply with written or sketched details of your concepts and abilities.

Please also make a PER PROJECT QUOTE. This is important. I will not be give you dozens of revisions. I will be choosing the vendor based on your Sketched Concepts and price quote. Quote accurately according to how much time it will take to execute this project. You can be assured, that if you represent your skill appropriately, and you execute the vision well, I will only have a handful of minor to moderate changes. We will not change directions and create new concepts.

Due to the number of responses, only those considered for the contract will be contacted.

I am available by email and internal messaging for clarification on the details.